Reflective Denim Video

This denim is coated with a special material that reflects light. Check out the video below to see how they reflect!

Available now for purchase HERE!

Fading contest #4 – Results!

We want to thank everyone who participated in our 4th fading contest featuring the Okayama Spirit jeans. We had some really amazing entries for this contest so we decided to change it up a bit and increase the amount of runners up from 2 to 3!

GRAND PRIZE: Parker M – wins custom jeans!

We awarded Parker the winning entry because his jeans had amazing overall fades and nice contrast fading. You can really see the hairiness and texture coming through. His honeycombs and back pocket fades look great! Not to mention, his photos were nice and very clear.

Front_Denim Front_Wearing 1 Front_Wearing 2 Near Blowout Patch Side_Wearing Back_Denim Back_Wearing

RUNNER UP #1: N.L. – wins free N&F shirt!

N.L. did a fantastic job. His jeans look like they’ve had some amazing wear and his honeycombs came out beautifully. Good work and congrats!

OkayamaSpirit_IMG_0026_small OkayamaSpirit_IMG_0029_small OkayamaSpirit_IMG_0048_small OkayamaSpirit_IMG_0046_smallOkayamaSpirit_IMG_0028_small OkayamaSpirit_IMG_0033_smallOkayamaSpirit_IMG_0042_small OkayamaSpirit_IMG_0034_small

RUNNER UP #2: Devan P – wins free N&F shirt!

Definitely have to give it up to Devan. These jeans were definitely a close second as they did go through a mean transformation. Good job Devan.

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RUNNER UP #3: Matthew P - wins free N&F shirt!

Matthew was very on the ball with this contest. He wins the award for sending the most progress photos. Solid color change and good work. You can really see the evolution since Matthew sent us photos of his worn pair of Okayama’s next to a newer pair of the jeans.

photo 2 photo 3 photo 4 photo 5 photo 1

Honorable Mentions… See below for some great entries that we loved as well!

Justin K -

justin kjustin k2justin k 3justin k 4justin k 5justin k6

Harri L -


Front 6 months (1)Back 6 months


Matthew M -

matthew M Matthew M2


Thanks again to all the participants who entered. It was a lot of fun going the entries and seeing the different types of wear. Winners and everyone who participated can email to claim their prize.

The jean featured in this contest can be purchased HERE.

SuperSkinnyGuy Stretch Selvedge – 1 year, 1 wash

Check out the fades on this SuperSkinnyGuy Stretch Selvedge worn by Brandon every day for approximately 1 year.

- Size 31
- Washed once
- Kept a leather cardholder in back pocket

Available now at Barneys New York and Barneys COOP stores nationwide. Or click here to buy now on





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