Now that our last fading contest has ended its time to start a new one! The new jean is the WeirdGuy Red Core Selvedge, which is available exclusively in USA at Barneys and Barneys COOP stores. You can also buy it online HERE
NOTE: YOU CAN STILL ENTER THE CONTEST NOW AND UNTIL MAY 18TH!
The contest is very simple. To enter, all you have to do is buy a pair of these jeans at your local Barneys New York or Barneys COOP store, (or at the link above) and send us a photo of the front and back of the jeans. Please also include your name and email address. Then, wear your jeans hard and beat them up for 6 months! As your jeans fade, please send us progress photos. Finally, on Sept 18, 2012 please send us a photo of your jeans and we will choose from all the entries and announce the winners!
Here is a photo of the raw jean…
Here are the contest details:
Start date: March 18, 2012 (but you can enter at any time before May 18)
End date: Sept 18, 2012
Featured Jean: WeirdGuy – Red Core Selvedge (only this jean is applicable for this contest, and its only available at Barneys.)
How to enter: Buy a pair of these jeans from Barneys, and send us front and back photos, your name and your email. Then, on Sept 18, 2012 send us a photo of your beat up jeans! Send photos to firstname.lastname@example.org
Grand Prize: The 1st place winner will get a free custom pair of N&F jeans! You will get to choose from 10 limited edition fabrics from our private collection, choose the fit, thread color and leather patch!
Runner Up: The 2nd and 3rd place best faded jeans will each get a free N&F shirt from our current collection.
EVERYONE WHO ENTERS GETS A FREE GIFT THAT WILL BE MAILED OUT AROUND SEPT 18, 2012!
More about the Red Core denim…
This denim was chosen for the contest because it is built to fade in an interesting way. It’s indigo denim that fades wil red marks! This fade effect is created by the innovative dyeing process. First we vat dye the warp yarns in a red reactive dye which is a permanent dye that is absorbed to the core of the yarn. Then, we rope-dye the same yarns in indigo, which creates an indigo color yarn with a red core. As you beat up the denim the indigo dye chips away and the red core is revealed.
Here are some photos of a pair worn for only 3 months…
Good luck and thank you to all participants!